Now it’s public and obvious. Nokia and Microsoft will make shared business with the Windows Phone 7. Since both companies need to keep up the hard work because of the good market shares of Apple’s IPhone and Google Android.
|Market Share (%)||46.9||40.1|
|Market Share (%)||3.9||17.7|
|Research In Motion||34,346.8||46,922.9|
|Market Share (%)||19.9||17.5|
|Market Share (%)||14.4||15.4|
|Market Share (%)||8.7||4.7|
|Other Operating Systems||10,431.9||12,588.1|
|Market Share (%)||6.1||4.7|
This means that the partnership is a good move for both companies.
But who thinks it’s “just installing the WP7 OS onto the Nokias smartphones” is just wrong! This will include also:
- Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
- Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
- Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
- Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
- Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
- Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.
Microsoft News Center
So how could the phone look like? Here is an concept art of the union of Nokia and Microsoft. But I doubt that it will look like this. 😉
Just found a official Video from “NokiaConversations” on YouTube about the new Partnership: