Nokia and Microsoft: Let’s build a combined smartphone.

Sebastian SchützeSebastian Schütze

Now it’s public and obvious. Nokia and Microsoft will make shared business with the Windows Phone 7. Since both companies need to keep up the hard work because of the good market shares of Apple’s IPhone and Google Android.

OS 2009 2010
Symbian 80,876.3 107,662.4
Market Share (%) 46.9 40.1
Android 6,798.4 47,462.1
Market Share (%) 3.9 17.7
Research In Motion 34,346.8 46,922.9
Market Share (%) 19.9 17.5
iOS 24,889.8 41,461.8
Market Share (%) 14.4 15.4
Windows Phone 15,031.1 12,686.5
Market Share (%) 8.7 4.7
Other Operating Systems 10,431.9 12,588.1
Market Share (%) 6.1 4.7

This means that the partnership is a good move for both companies.

But who thinks it’s “just installing the WP7 OS onto the Nokias smartphones” is just wrong! This will include also:

  • Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.
  • Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
  • Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
  • Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.
  • Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience
  • Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
  • Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
  • Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.

Microsoft News Center

So how could the phone look like? Here is an concept  art of the union of Nokia and Microsoft. But I doubt that it will look like this. 😉



Just found a official Video from “NokiaConversations” on YouTube about the new Partnership:


Sebastian is an Azure Nerd with focus on DevOps and Azure DevOps (formerly VSTS) that converted from the big world of SharePoint and O365. He was working with O365 since 2013 and loved it ever since. As his focus shifted in 2017 to more DevOps related topics in the Microsoft Stack. He learned to love the possibilities of automation. Besides writing articles in his blog and German magazines, he is still contributing to the SharePoint Developer Community (and PnP SharePoint) to help to make the ALM part a smoother place to live in.

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